Syeda Urooba Zehra Rizvi

Home / Our psychologists / Syeda Urooba Zehra Rizvi

• Applied Behavior Analysis
• Behaviour therapy
• Behaviour modification

Training and qualifications

• BS Psychology (2025)
• Certified in Addiction & Family Work from TRWC (2026)
• 300+ supervised clinical hours
• 1+ years of clinical experience in clinic and outpatient settings

Urooba has 1+ years of clinical experience in clinic and outpatient settings and 300+ supervised clinical hours. Two parts of that work — behaviour therapy, and psychological assessment and diagnostic reporting — are described in their own profile as under supervision, and that phrase is on this page because it is accurate rather than in spite of it.

Supervised practice at PHC means a more senior clinician reviews the case with them. It is how every psychologist in Pakistan builds hours after qualifying, and PHC runs a formal supervision structure for it, headed by Samrah Abdul Rafey.

Their work is behavioural and family-facing. Applied Behavior Analysis and behaviour modification are structured approaches that work on what a person does and what maintains it, often alongside individualised educational plans for a child at school. They also do family counselling and parent training — working with the people around a child rather than only with the child — and are certified in Addiction & Family Work from TRWC, which they completed in 2026.

They read BS Psychology, graduating in 2025.

• Behaviour therapy
• Family counselling
• Psychological assessment

Sessions are 50 minutes, in clinic in Karachi or online. Which clinic and which times are confirmed when you book — psychologists are matched on speciality and presenting needs, not on who happens to be free.

You can ask for Urooba by name when you send your details, and we will tell you plainly whether there is a slot and who else fits if there is not. Booking at PHC starts as an enquiry rather than a confirmed appointment: we come back to you by phone or on WhatsApp with a psychologist, a time and a fee, and nothing is charged until you have agreed to all three.

Everything on this page is general information about a member of our clinical team. It is not a diagnosis, not treatment, and reading it does not create a clinician–client relationship.